Apple just released a reboot of their Final Cut Pro video editing application: FPC X. From what I can tell, the X stands for ‘Strike One.’

No?  How’s this…  “They call it FPC-X, I’m thinking FPC-Why?”

Okay Apple, enough joking around. Where's the real FCP upgrade?

People have been asking me about FPCX since it was announced. Am I excited about it? Will I be upgrading soon? Did Apple just throw all of their professional editors under the bus? The answer to all three of these questions is, “Absolutely!” (continue reading…)

I had just pre-lit a product shot for a shoot the next morning and was about to head home when my friend Andy showed me this amazing bobble-head doll that some drug company sent around to doctors as as a promotional item.  The opportunity to film it was too good to pass up.

The toy is a thing of beauty: it’s artfully sculpted and painted by hand. And it includes an IC chip with a lovely recorded tune…about vaginal itch! It must have cost the drug company a pretty penny. I certainly learned more about BV than I ever hoped to.

I think about the people involved in making this–particularly the song. Who is the unknown hero of a lyricist who found a good rhyme for “bacterial vaginosis”? How many takes did the singer need to get all the way through the song without cracking up?

Shot on Panasonic GH2 with Leica 45mm/Macro lens.