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DouglasHorn.com

DouglasHorn.com Blog Will Focus on Creating and Distributing Internet Television Series

by on May.12, 2012, under Distribution, Internet Television


The future--and present--of visual storytelling. Get with the program.

I’m changing the focus of this blog to creating Internet-based television series and distributing them to an audience.  In the past I spoke about independent film because that was what I was interested in and where I thought I had some experience worth sharing.  The fact that I’ve become an infrequent blogger reflects my waning interest in independent film.  I’ll always love indie films and may even be fortunate enough to make more.  But I’ve come to believe that there are better formats for both audiences and content creators—namely, serialized long-form stories distributed over the Internet.

I’ll be posting more about this soon, but in short, I believe we’re entering a golden age for visual storytellers and audiences where the confluence of new production tools, new modes of internet-based distribution, and new socio-economic realities are coming together to allow experienced filmmakers to create series for web-based audiences that rival the quality of network shows without being reduced to the least common denominator in order to satisfy a network-sized audience.

Of course, people have been talking about this possibility for several years now, without it yet becoming a reality.  I believe that’s about to change.  Changes on all three of these fronts: better cameras and software, more effective web distribution channels, and a recent societal and economic shift all push this closer to reality.  All of this will be the topic of several posts to come as I lay out my vision of what seems to be coming and how filmmakers can reap the benefits.

I hope you’ll join me on this journey of discovery.  I believe that this is going to be the most fecund and rewarding time that filmmakers have seen in decades. I’ve spent the past three years creating a media company—Popular Uprising—to explore and exploit these rapidly emerging opportunities.  Popular Uprising is the product of untold hours of work from myself, my business partner Dan Southworth, and a few other amazing collaborators.  We would not have put the time into this if we did not see a very real opportunity.  We’ve learned a lot along the way and I’m sure we have much, much more learning ahead of us as we release our various series.  The first series, DIVERGENCE will begin airing in 2012.  I want to share what I’m discovering in the hopes that it paves the way for other filmmakers looking to play in this sandbox.  I also want invite you to share what you’re learning to keep the dialogue going.  I’m here to learn as well.

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6 Comments for this entry

  • Susan Matisi

    The trailer looks great! Some really good action sequences there. Can’t wait to see the episodes!

  • James K.

    Here is a great example of an Indie series with a high quality “Feature Film” with some amazing stunt work. The technology now a days is at a point where companies like “Popular Uprising” can bring serious heat to the table and be taken seriously as a production company and compete in such a cut throat/demanding market. The great thing about tech. these days anyone can create and make something great, and with wi/fi devices where they are now the ability to get it into peoples hands are very vast, something that wasn’t there 10-15 years ago. Its a very exciting time for indie productions/web series thats for sure!

  • admin

    @ James K. – Right. We’re getting to a moment in history where the only real question is whether the creators have the drive and talent to tell their story that the audience will love. The old roadblocks are rapidly being pushed aside.

  • Solomon J

    When will the first season be released? the trailer was epic, but left me with lots of questions & wanting to see more action/fight scenes!!

    hope it gets picked up soon!

  • admin

    @ Solomon J – Thanks for your question and interest. Season One is shot and mostly finished with post-production. It will be released in 2012. Beyond that, I can’t say much at the moment, unfortunately. My hope is to release more information soon. Please stay tuned or subscribe to the the site!

    There are definitely some awesome fight scenes in Divergence!

  • Panzer Spiele

    Very nice post. I just stumbled upon your blog and wished to say that I’ve truly enjoyed surfing around your blog posts. In any case I will be subscribing to your rss feed and I hope you write again soon!

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