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DouglasHorn.com

Tag: Film Distributors

What do I look for in an online release deal?

by on Jul.05, 2010, under Distribution, Questions

Hi Doug.  Your site is kick-ass.  When I grow up I’m going to have one just like it.  My question for your wise counsel: my independent film, which was mostly shunned by festival programmers for being “too light,” and then was handled briefly by a sales rep who went belly up in the latest financial meltdown, has attracted the interest of an online distributor that is one of the top two most reputable such organizations.  They are asking for a six month exclusive window, are promising a nice launch with splash promos, and tie-ins with a major market, where they are a presence.  Please give me your thoughts about what you would look for in any deal of this kind, I know you’ve been through this circus ride a couple of times.

Yeah, I know that circus ride well.  My feature Entry Level was considered “too light” by some festival programmers.  Often, I think that’s indie film code for, “a film that audiences will actually enjoy.”

Before I mention what I’d look for in an online release deal, I want to mention that there are probably three routes open to a filmmaker at your stage of the game.  Depending on your film, these are the options you could consider:

Go big

If you’re burdened with a lot of extra money, you could remedy the situation pretty easily by hiring a publicist and/or film rep to try to give your film a higher profile.  I’ve seen a number of indie films that garnered the acceptance and publicity they needed largely because someone had the funds to buy some attention early on in the game. (continue reading…)

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